PayMaya app redesign
Philippines-based mobile wallet PayMaya rebrands as ‘Maya’
PayMaya is a free digital wallet for easy, reliable, and secure payments. One online payment account that has an app where you can load up in convenience stores, pawnshops, and mall and can purchase anything online. PayMaya processed $1 billion in transactions. As of September 2021, it has 38 million registered users.
(WHAT WE DID)
- UX + UI Design
- Creative direction
- Mobile app redesign Android+IOS
- Illustrations & Icon System
- Design System
Make the brand look more modern and to bring it closer to the young audience
They needed to refresh the entire PayMaya brand through an adaptable, robust design system, that connects their new audience (millennials) to their mission and their message, in a culture that is still apprehensive towards modern fintech.
We had to rethink & reevaluate who they were & how their customers see them
So we took the time to understand their customers and their app, and closely collaborated with the internal team to create a new strategy and Design DNA to come to life.
The strategy was simple and catchy: Maya brand needed to show it grew & become cooler, bigger & smarter. Sort of elder brother for their customers.
In the development phase, we created a comprehensive design system for a consistent look and feel across the app. We educated our internal team on its implementation, fostering collaboration. The redesign, completed in 8 months, coincided with the April 2022 Maya rebrand, marking a successful integration of user-centric design and efficient development practices.
May has grow to 41 million users and №1 banking in Filipinos
