PayMaya, a free digital wallet enabling easy, reliable, and secure payments, has processed over $1 billion in transactions and boasts 38 million registered users as of September 2021. Our mission was to modernize the PayMaya brand, making it more relatable to a younger audience while addressing the cultural apprehensions surrounding fintech in the region.

The challenge was to refresh the entire PayMaya brand with an adaptable and robust design system, bridging the gap between their mission and a millennial audience eager for smarter financial solutions. Our goal was clear: help Maya grow into a “cooler, bigger, and smarter” version of itself—an elder sibling that customers could trust and relate to.

Through close collaboration with PayMaya’s internal team, we developed a new strategy and Design DNA that truly resonated with their audience. Every interaction within the app was meticulously designed for one-handed use, catering to the fast-paced lifestyle of GenZ users. The scalable, adaptable design system ensures consistency across the platform while laying the foundation for future innovations.

The result? A sleek, intuitive user experience that reflects Maya’s growth and positions it as a leading player in the evolving fintech landscape.

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The-Few team:

Creative Direction: Stas Aristov
Lead Product Designer: Alina Prigotska

Paymaya team:

Head of UX & Design - Whan Woong Kim

Sr. Product Designer: Philip De La Torre
+ 3 internal Maya designers

Binance.US, a leading crypto exchange, embarked on a comprehensive app redesign to elevate user experience, focusing on clarity, efficiency, and trust. The new design system reimagines trading, staking, and payments through a modular, highly intuitive UI. A dark mode-first approach with brand yellow accents ensures accessibility while enhancing contrast and visibility. We optimized number displays, collapsible content, and onboarding flows to streamline navigation. The result is a consistent visual language across mobile and web, empowering users to securely trade, manage assets, and maximize rewards with ease and confidence.

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This project was executed by Stas Aristov while employed at Binance.US.
All intellectual property and rights are owned by Binance.US.

Lendz Financial, a national mortgage lending company, needed a modern, user-friendly digital platform to streamline broker interactions and loan processing. We redesigned their website and platform with a fresh, minimalistic aesthetic, enhancing usability across desktop and mobile. Key features included an updated broker registration flow, loan program explorer, rapid loan submission tools, and an intuitive document management system. We carefully applied a new visual language with a soft gray base and distinctive Lendz blue, reinforcing brand consistency while prioritizing clear navigation and performance. The redesign ensures scalability for future product growth.

THE-FEW TEAM

Creative Direction: Stas Aristov


Lead Product Designer: Alina Prigotska

Linq is a mobile social networking app designed to help people easily organize and join local activities and hangouts. Users can create events, find like-minded people, and gather a crew to experience real-world adventures together. The core idea behind Linq is simple: to make connecting and meeting in real life easier, faster, and more meaningful. Linq provides intuitive tools to discover, share, and create experiences within local communities and beyond. With smart filters and curated categories, the app surfaces hidden events and activities, encouraging users to step outside, meet others, and embrace new experiences.

We partnered with Linq to craft a seamless, user-first digital experience and build a bold, vibrant brand identity that captures the spirit of real-world connection and discovery.

The-Few team:

Creative Direction: Stas Aristov


Lead Product Designer: Alina Prigotska

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Linq team:

Founder - Matthew N.

CoinW, a global leader in crypto trading and blockchain innovation, sought a fresh visual identity to match their ambition. The rebranding project focused on delivering a modern, dynamic, and trustworthy experience across all digital and physical touchpoints. Leveraging a minimalist design system, the new branding incorporates clean typography with the Satoshi font, a bold color palette dominated by purple and yellow, and a versatile icon set. From mobile interfaces to merchandise and marketing materials, the updated identity enhances user confidence and better communicates CoinW’s role in shaping the future of digital finance.

The-few team:

Creative Direction: Stas Aristov


Lead Visual Designer: Alina Prigotska

CoinW, one of the world’s leading cryptocurrency exchanges, envisioned a powerful trading-focused app experience that caters to both professional and everyday traders. The redesign features a modern and intuitive interface, offering users quick access to markets, trading tools, and wallet management. By emphasizing smooth usability, secure transactions, and real-time trading insights, the app redefines digital trading journeys. A clean visual system, customizable dashboards, and mobile-first responsiveness ensure CoinW’s users can trade, deposit, withdraw, and manage assets seamlessly across devices.

THE-FEW TEAM

Design Manager: Stas Aristov


Lead UX Designer: Alina Prigotska

‍A Neo* mission is to make money work without borders — to make money move instantly with transparency in a convenient way, and — eventually — for free.
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(WHAT WE DID)

• Digital experience strategy
• Mobile app Android + IOS
• Product design
• Branding
• Icons & illustrations system
• Design System

From concept to the final product

Our objective was to design an application that enables clients to manage their financial affairs using a single platform, which is fast, easy, and transparent without any hidden fees. This includes daily spending and budget planning initially, as well as currency exchange and investment opportunities in the future. We were asked to assist in redefining the Neo* brand's strategy and expression.

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The-Few Team:

Creative Direction: Stas Aristov


Lead Product Designer: Alina Prigotska

Conversational AI that listens, learns, and leads.

Maya Business is one of the Philippines’ leading digital payment and banking platforms, helping merchants manage transactions, payments, and business growth. Our team partnered with Maya to redesign their business platform across desktop and mobile, focusing on improving navigation, clarity, and user workflows. The project included a streamlined dashboard, simplified navigation for funds, invoices, and disbursements, a mobile-first card structure, and a complete visual refresh using a minimalist black-and-white system with brand purple accents. We also developed a flexible UI framework, a structured onboarding flow, modular illustrations, and a consistent data visualization system — ensuring scalability, accessibility, and consistency across all user journeys.

The-Few team:

Creative Direction: Stas Aristov
Lead Product Designer: Alina Prigotska

Paymaya team:

Head of UX & Design - Whan Woong Kim

Sr. Product Designer: Philip De La Torre
+ 3 internal Maya designers

BandLab is a leading social music platform that enables creators to make music and share their creative process with musicians and fans. Recognizing the need to foster deeper community engagement, we undertook a comprehensive redesign of BandLab’s social features. This included revamping user profiles, activity feeds, and collaboration tools to create a more intuitive and engaging user experience. The redesign aimed to streamline interactions, making it easier for users to connect, collaborate, and share their musical journeys. By focusing on user-centric design principles, we ensured that the new interface not only looks modern but also enhances functionality, encouraging more meaningful connections within the BandLab community.

This project was executed by Alina Prigotska while employed at Bandlab
All intellectual property and rights are owned by Bandlab.

YVR Digital Twin is a real-time, operational platform built to transform Vancouver International Airport into one of the most connected airports in the world. We were responsible for designing the interface and UX behind this complex system—used by airport operations, security, and air traffic teams. The platform integrates flight data, CCTV feeds, alerts, maps, and resource schedules into a unified dashboard. Our UX work focused on clarity, information hierarchy, and rapid decision-making under pressure. Designed for control rooms and multi-screen environments, the interface combines spatial awareness with actionable insights to support operations across all terminals and gates.

This project was executed by Alina Prigotska while employed at Unity.
All intellectual property and rights are owned by Unity & YVR.

HyperPay is a next-generation Web3 payment solution designed to make sending, receiving, and exchanging digital assets secure and intuitive. Our task was to rebrand the product from the ground up—developing a new visual identity, crafting a scalable icon system, and aligning the interface with the brand’s focus on trust, transparency, and seamless finance. We created a bold and recognizable design language that stands out in the fintech landscape. From reimagining the card design to shaping its mobile app interface, every touchpoint now reinforces clarity, security, and brand confidence.

THE-FEW TEAM

Creative Direction: Stas Aristov


Lead Product Designer: Alina Prigotska