PayMaya, a free digital wallet enabling easy, reliable, and secure payments, has processed over $1 billion in transactions and boasts 38 million registered users as of September 2021. Our mission was to modernize the PayMaya brand, making it more relatable to a younger audience while addressing the cultural apprehensions surrounding fintech in the region.

The challenge was to refresh the entire PayMaya brand with an adaptable and robust design system, bridging the gap between their mission and a millennial audience eager for smarter financial solutions. Our goal was clear: help Maya grow into a “cooler, bigger, and smarter” version of itself—an elder sibling that customers could trust and relate to.

Through close collaboration with PayMaya’s internal team, we developed a new strategy and Design DNA that truly resonated with their audience. Every interaction within the app was meticulously designed for one-handed use, catering to the fast-paced lifestyle of GenZ users. The scalable, adaptable design system ensures consistency across the platform while laying the foundation for future innovations.

The result? A sleek, intuitive user experience that reflects Maya’s growth and positions it as a leading player in the evolving fintech landscape.

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The-Few team:

Creative Direction: Stas Aristov
Lead Product Designer: Alina Prigotska

Paymaya team:

Head of UX & Design - Whan Woong Kim

Sr. Product Designer: Philip De La Torre
+ 3 internal Maya designers

Binance.US, a leading crypto exchange, embarked on a comprehensive app redesign to elevate user experience, focusing on clarity, efficiency, and trust. The new design system reimagines trading, staking, and payments through a modular, highly intuitive UI. A dark mode-first approach with brand yellow accents ensures accessibility while enhancing contrast and visibility. We optimized number displays, collapsible content, and onboarding flows to streamline navigation. The result is a consistent visual language across mobile and web, empowering users to securely trade, manage assets, and maximize rewards with ease and confidence.

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This project was executed by Stas Aristov while employed at Binance.US.
All intellectual property and rights are owned by Binance.US.

Lendz Financial, a national mortgage lending company, needed a modern, user-friendly digital platform to streamline broker interactions and loan processing. We redesigned their website and platform with a fresh, minimalistic aesthetic, enhancing usability across desktop and mobile. Key features included an updated broker registration flow, loan program explorer, rapid loan submission tools, and an intuitive document management system. We carefully applied a new visual language with a soft gray base and distinctive Lendz blue, reinforcing brand consistency while prioritizing clear navigation and performance. The redesign ensures scalability for future product growth.

THE-FEW TEAM

Creative Direction: Stas Aristov


Lead Product Designer: Alina Prigotska

Linq is a mobile social networking app designed to help people easily organize and join local activities and hangouts. Users can create events, find like-minded people, and gather a crew to experience real-world adventures together. The core idea behind Linq is simple: to make connecting and meeting in real life easier, faster, and more meaningful. Linq provides intuitive tools to discover, share, and create experiences within local communities and beyond. With smart filters and curated categories, the app surfaces hidden events and activities, encouraging users to step outside, meet others, and embrace new experiences.

We partnered with Linq to craft a seamless, user-first digital experience and build a bold, vibrant brand identity that captures the spirit of real-world connection and discovery.

The-Few team:

Creative Direction: Stas Aristov


Lead Product Designer: Alina Prigotska

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Linq team:

Founder - Matthew N.

CoinW, a global leader in crypto trading and blockchain innovation, sought a fresh visual identity to match their ambition. The rebranding project focused on delivering a modern, dynamic, and trustworthy experience across all digital and physical touchpoints. Leveraging a minimalist design system, the new branding incorporates clean typography with the Satoshi font, a bold color palette dominated by purple and yellow, and a versatile icon set. From mobile interfaces to merchandise and marketing materials, the updated identity enhances user confidence and better communicates CoinW’s role in shaping the future of digital finance.

The-few team:

Creative Direction: Stas Aristov


Lead Visual Designer: Alina Prigotska

CoinW, one of the world’s leading cryptocurrency exchanges, envisioned a powerful trading-focused app experience that caters to both professional and everyday traders. The redesign features a modern and intuitive interface, offering users quick access to markets, trading tools, and wallet management. By emphasizing smooth usability, secure transactions, and real-time trading insights, the app redefines digital trading journeys. A clean visual system, customizable dashboards, and mobile-first responsiveness ensure CoinW’s users can trade, deposit, withdraw, and manage assets seamlessly across devices.

THE-FEW TEAM

Design Manager: Stas Aristov


Lead UX Designer: Alina Prigotska

‍A Neo* mission is to make money work without borders — to make money move instantly with transparency in a convenient way, and — eventually — for free.
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(WHAT WE DID)

• Digital experience strategy
• Mobile app Android + IOS
• Product design
• Branding
• Icons & illustrations system
• Design System

From concept to the final product

Our objective was to design an application that enables clients to manage their financial affairs using a single platform, which is fast, easy, and transparent without any hidden fees. This includes daily spending and budget planning initially, as well as currency exchange and investment opportunities in the future. We were asked to assist in redefining the Neo* brand's strategy and expression.

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The-Few Team:

Creative Direction: Stas Aristov


Lead Product Designer: Alina Prigotska

We partnered with Thorgate to craft a vibrant, confident brand identity that reflects their culture, values, and tech-forward mindset. The objective was to build a scalable system that unites their Oslo, Tallinn, and London offices under one bold visual language. Inspired by their people-first philosophy and commitment to clarity, we developed a modern visual toolkit—from logo lockups and iconography to a dynamic color palette and confident typography. The identity system embodies Thorgate’s mission: empowering innovators with digital tools to change the world. Every element is optimized for both print and digital, ensuring consistency across touchpoints.

THE-FEW TEAM

Lead  Designer: Alina Prigotska

PropW, a next-generation proprietary trading platform, needed a bold and memorable visual identity to match its dynamic vision. The branding was designed to feel sharp, confident, and modern — capturing the spirit of financial empowerment. The visual system is anchored by a geometric “P” symbol, a vibrant light green palette balanced by deep dark greens and black, and clean digital interfaces. Together, these elements create a brand that feels powerful yet approachable, enhancing PropW’s position as a trusted partner for traders aiming for success.

The-Few team:

Sr. Art director: Alina Prigotska

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Dappstore is a decentralized prediction and betting platform built for the next generation of crypto users. The project involved designing a dark, immersive interface optimized for rapid interaction, real-time data, and seamless mobile engagement. The brand identity balances playfulness and trust, with a custom logotype and vibrant color system centered around purple tones. We crafted both desktop and mobile experiences with detailed states for interaction, prediction charts, and betting flows — all driven by intuitive usability and bold visual identity. The result is a Web3 product that feels dynamic, responsive, and delightfully gamified.

The-Few team:

Creative Direction: Stas Aristov


Lead Product Designer: Alina Prigotska

Maya Business is one of the Philippines’ leading digital payment and banking platforms, helping merchants manage transactions, payments, and business growth. Our team partnered with Maya to redesign their business platform across desktop and mobile, focusing on improving navigation, clarity, and user workflows. The project included a streamlined dashboard, simplified navigation for funds, invoices, and disbursements, a mobile-first card structure, and a complete visual refresh using a minimalist black-and-white system with brand purple accents. We also developed a flexible UI framework, a structured onboarding flow, modular illustrations, and a consistent data visualization system — ensuring scalability, accessibility, and consistency across all user journeys.

The-Few team:

Creative Direction: Stas Aristov
Lead Product Designer: Alina Prigotska

Paymaya team:

Head of UX & Design - Whan Woong Kim

Sr. Product Designer: Philip De La Torre
+ 3 internal Maya designers

Don’t miss out on life, people, and places.

Roamy is the ultimate social networking app designed to help users connect with like-minded people around the world. With a mission to make meaningful connections easier than ever, Roamy provides users with tools to connect, discover, share, and create experiences in their local communities and beyond.

With intuitive categories and smart filters, Roamy helps surface hidden events and activities—empowering users to step outside, meet others, and enjoy new adventures.

We partnered with Roamy (formerly Linq) to deliver a seamless UX experience and a vibrant brand identity that stands out from the crowd.

The-Few team:

Art Direction: Stas Aristov


Lead Visual Designer: Alina Prigotska

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Roamy team:

Founder - Matthew N.

BandLab is a leading social music platform that enables creators to make music and share their creative process with musicians and fans. Recognizing the need to foster deeper community engagement, we undertook a comprehensive redesign of BandLab’s social features. This included revamping user profiles, activity feeds, and collaboration tools to create a more intuitive and engaging user experience. The redesign aimed to streamline interactions, making it easier for users to connect, collaborate, and share their musical journeys. By focusing on user-centric design principles, we ensured that the new interface not only looks modern but also enhances functionality, encouraging more meaningful connections within the BandLab community.

This project was executed by Alina Prigotska while employed at Bandlab
All intellectual property and rights are owned by Bandlab.

YVR Digital Twin is a real-time, operational platform built to transform Vancouver International Airport into one of the most connected airports in the world. We were responsible for designing the interface and UX behind this complex system—used by airport operations, security, and air traffic teams. The platform integrates flight data, CCTV feeds, alerts, maps, and resource schedules into a unified dashboard. Our UX work focused on clarity, information hierarchy, and rapid decision-making under pressure. Designed for control rooms and multi-screen environments, the interface combines spatial awareness with actionable insights to support operations across all terminals and gates.

This project was executed by Alina Prigotska while employed at Unity.
All intellectual property and rights are owned by Unity & YVR.

AITO, a smart electric vehicle brand backed by Huawei, required a scalable design platform to support its growing ecosystem of apps, services, and onboard interfaces. We collaborated with the AITO M5 team to create a unified design language and platform infrastructure that could extend across web, mobile, and in-car systems. The challenge was to merge industrial-grade performance with consumer-grade simplicity—ensuring consistency across dealer apps, mobile services, and in-vehicle experiences. Our design system prioritized modularity, data visualization, and responsiveness, enabling faster development and a premium brand feel across all digital touchpoints.

This project was executed by Stas Aristov while employed at Huawei. All intellectual property and rights are owned by Huawei.

Suptho is a geo-social platform that bridges digital experiences into the real world, transforming how users interact and plan events within their communities. The platform leverages location-based services to help users discover nearby events, parties, clubs, and content from their communities. It incorporates a built-in payment system powered by a blockchain-backed token economy that rewards users for participating in in-app activities. Users can transfer value to buy goods and services, reimburse friends, make peer-to-peer payments, or tip others to show appreciation. The app emphasizes user-friendly design, prioritizing customer trust and reducing the time it takes to connect users.

THE-FEW TEAM

Lead  Designer: Alina Prigotska

HyperPay is a next-generation Web3 payment solution designed to make sending, receiving, and exchanging digital assets secure and intuitive. Our task was to rebrand the product from the ground up—developing a new visual identity, crafting a scalable icon system, and aligning the interface with the brand’s focus on trust, transparency, and seamless finance. We created a bold and recognizable design language that stands out in the fintech landscape. From reimagining the card design to shaping its mobile app interface, every touchpoint now reinforces clarity, security, and brand confidence.

THE-FEW TEAM

Creative Direction: Stas Aristov


Lead Product Designer: Alina Prigotska

all.me is a unique digital ecosystem combining social networking, content sharing, and a blockchain-based wallet. The project aimed to bridge lifestyle and fintech through a user-first mobile experience. Our design challenge was to create an intuitive, visually warm interface that communicates trust, community, and innovation. We introduced a cohesive visual language, modern typography (Nunito Sans), and a vibrant coral-based color system to evoke a fresh, inclusive atmosphere. From money transfers to chat and post creation, we optimized every flow for mobile-first interaction, reducing cognitive load and improving onboarding. The result: a seamless digital environment where users can connect, earn, and interact within one unified product.

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The-Few team:

Creative Direction: Stas Aristov


Lead Product Designer: Alina Prigotska